Kenneth Goodgame is a vastly experienced Operations Management leader. His expertise in managing billion-dollar enterprises over the years has made him one of the most influential entrepreneurs in the world. Goodgame is a specialist in creative marketing and retailing. His reputation for getting things done regardless of the situation are the result of his smart business strategy and his ability to navigate market shifts, thereby making smart choices to avoid costly mistakes. A seasoned businessman, Kenneth Goodgame has guided enterprises to enormous profits through enhancement of robust leadership, improvement of product quality, and keen negotiation processes.
The University of Tennessee graduate holds Bachelor of Science in Marketing. Goodgame’s experience in the management position at top firms is impressive. Starting from 2013, he was the Senior Vice President and Chief Merchandising Officer at True Value Hardware Corporation in Chicago, Illinois. Before then, he served as the General Merchandising Manager at Ace Hardware Corporation. Goodgame’s other senior management positions were at Techtronic Industries North America where he was president and Newell Rubbermaid, where he served as Senior Vice President Marketing, Sales and Channel. In all these companies, Goodgame is credited with bringing impressive results and exceptional growth levels. His unique marketing skills, particularly in the retail industry have been revolutionary. Goodgame is skilled at getting customers to pay for products at retail shops.
Kenneth Goodgame’s marketing strategy is to at draw the attention of the client to the product. He masterfully creates and runs promotions that attract the consumers to the products. He also calls for the creative display of items in a manner that attracts the customers. The display should also make it easy for customers to find the products they intend to buy. He insists on store managers placing particular importance on the end caps of the aisles, as they are the first things that catch the attention of the buyer who is looking for an item. When attractive, informative and conspicuous end caps are installed in a store, customers can easily find the items being promoted and purchase them. This move is very crucial to boosting sales. Ken Goodgame insists on fashioning end caps that communicate information relevant to the needs of the buyers. Since customers’ preferences are seasonal, making sales depends on the seller’s ability to capitalize on what is required during a specific season and market it well. For instance, with dropping temperatures during winter, a retail shop can stock warm clothing, heaters, and other products that are likely to be needed for the cold season. End caps can then direct customers where to get these products easily. It is a simple yet effective strategy; meet the immediate needs of your consumer, and you are on your way to the top.
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