Don Ressler and Adam Goldenberg are the co-founders of JustFab. The two friends know how to spot new trends and grow big businesses. They have developed some of the leading brands in the fashion industry. The businessmen do their business with a lot of passion and fun, a combination that is not found in the industry.
Adam Goldenberg is an expert in business. He started his first company when he was fifteen years old. The institution was known as Game Alliance, and he decided to sell it after three years to Intermix Media. Adam also abandoned his education and joined Intermix Media where he was appointed to work as the Vice President of Strategic Planning. Before he could turn twenty, Adam was already the Chief Operating Officer of the company. He was also recognized as the youngest COO who was working for a publicly traded organization.
Don Ressler met Adam at Intermix Media. Ressler was also an entrepreneur, and he was a brand building expert who had his own company known as FitnessHaven.com. Ressler sold the company to Intermix in 2001. The sale enabled him to generate more than one billion dollars. He also raised one hundred million dollars in capital for several internet companies.
Read more: JustFab wants to be the next H&M
Ressler and Adam become friends, and they decided to sell Intermix to the News Corporation. However, the new owners of the company did not manage the company well, and its sales dropped significantly. The two friends were quick to start another business. They first formed an e-commerce platform known as Intelligent Beauty on Forbes. The company did quite well, and it enabled the two businessmen to start other health and beauty brands. Most of their brands did well in the market, and this encouraged the entrepreneurs to start a new personalized shopping experience for their clients. The new form of business would merge edge cutting fashion and social interaction, and all of this could be done at a very affordable price.
This was an untapped business opportunity, and two businessmen worked hard to ensure that it was successful. They realized that for the fashion industry to be profitable online, it had to be to engaging, fun and highly social. Don Ressler and Adam Goldenberg were also forced to hire styling experts, designers, and other professionals to make sure that the venture was successful. At the end of the day, they came up with an affordable and attractive subscription model known as JustFab. Members of the social community receive a selection of accessories, shoes, and handbags every month at only $39.95. The products are tailored according to the taste of the members.