Unfiltered Political News

The Unicorn Queen Behind the Majestic Lime Crime Brand

Doe Deere, otherwise known as the self-proclaimed Unicorn Queen, is the Founder and CEO of Lime Crime Makeup – an eccentric, unique and colorful product line that has inspired beauty gurus since 2008. The Russian born native has always had an entrepreneur mindset intertwined with a desire to unapologetically express her love of bright and unusual colors, so it is no wonder that Deere made her dream of Lime Crime become reality.


Lime Crime makeup is a cult favorite, with over 3 million followers on Instagram that are inspired daily by makeup looks that are everything but boring. Lime Crime not only took the internet by storm, being one of the first digitally-native beauty brands, but also revolutionized the way people express themselves via makeup. Doe believes that makeup gives you the freedom to be yourself and hopes that Lime Crime allows makeup-users to express themselves without fear of judgement. Growing up, Doe often felt very alone and different in her way of thinking, but eventually learned that she was an inimitable part of the universe just like everyone else. This lesson was the catalyst that started the Lime Crime makeup line. In addition to providing rebellious, fun and unicorn-like variations of makeup products, Deere’s Lime Crime line is also vegan and cruelty-free.


Doe Deere, often seen with vibrant hair colors and a luminously painted face that defines her brand, is much more than an Instagram beauty influencer. Deere is also a businesswoman, an artist, a rebel and a cheerleader of women entrepreneurs everywhere. By being unapologetic in her form of self-expression, following her passion of bright and pigmented makeup, and creating her brand from the ground up, Deere has been named one of the Top Inspiring Female Entrepreneurs by Self-Made Magazine. It was a surreal experience for Doe to find herself on the list, yet she still remains humble and is inspired by other businesswomen, particularly those with a fearless sense of style and someone who defies expectations.


For those who are inspired by the Unicorn Queen themselves, her advice is simple: follow your heart, tune into what makes you special, and “go where you love” to reach your truest potential. Learn more:


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