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Don Ressler Pioneers Customized Sportswear Brands through Fabletics

Don Ressler has made a reputation in the entrepreneurship world founding several successful companies including Justfab and Fabletics. Fabletics is an online-based startup that sells sportswear and accessories. The subscription retailer offers their members personalized outfits, customized to fit every individual’s taste, style, and preference. The three partners, Kate Hudson, Don Ressler, and Adam Goldenberg co-founded the company in 2013 with the aim of providing active wear in the marketplace. Their primary goal was to add more style to their outfit and produce quality brands away from the existing luxury brands. Fabletics operates as the subsidiary of Don Ressler’s and Goldenbergs’s JustFab Inc.

Fabletics Products

In 2015, the e-commerce firm had already opened six stores in the country. In February 2016, Fabletics CEO, Don Ressler announced their intentions to open 75 to 100 stores in the next three to five years. Don Ressler also shared his plans to hit total revenue of $150million by the end of 2016. The firm has a wide selection of outfits ranging from t-shirts, tops, tanks, hoodies, sports bras, jackets, jeggings, pants, and shorts. It has a very efficient and responsive customer care department that helps in ensuring that all the customers get satisfactory results.

Read more:
Don Ressler, CEO of Fabletics by Kate Hudson – Our Interview
New sizes for JusFab

Membership Subscription

Fabletics allows members to subscribe to their services at $49.95 per month. During registration, a member should complete a survey on their workout and lifestyle preferences. This helps in determining the tastes and styles of most customers to allow for customization. The VIP membership gives the members up to 50% discounts on the first outfit as well as other monthly picks on an outfit in addition to free delivery and returns.

Fabletics sends their members new handpicked outfits that match their preference on the 1st of every month. The members choose on whether to buy the outfits or skip the month between the 1st and 5th of every month. Fabletics credit the members account automatically for one outfit charged at $49.95 in case they fail to choose between the “buy” or “skip this month” option. Members are also free to cancel their membership by dialing Fabletics Services Team on 020 36953 832.

Customer Reviews

Most online clients have aired their satisfaction through reviews on Almost everyone who has ever shopped at the internet based startup attests to their proficiency on providing different colors, shapes, and patterns of the outfits. The company stands at 7.5 in the 0 to 10 rating with the 5-star rating taking 50.9%. They also purpose to solve any problem arising from their customers as fast as they can. Therefore, it is clear that Fabletics is the shop to visit for all types of sportswear.

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