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World War 2 Not Only Changed Lives, It Changed Fashions Too

The history of events that happened in America down through the years can be very thought provoking. Many people,except those in the fashion industry, have little to no concept of the way fashion changed for women after the advent of World War Two. Frills and lace were traded for more uniform like dresses for women. This was largely due to the fact that the military needed the wool and nylon that were normally used for women’s wear to make uniforms for the soldiers. No more prissy dresses, and fine evening wear. This started a trend of sensible, casual dressing made of new synthetic fabrics.

There was a basic utility dress which was made of rayon, and followed the utility standards. Your text to link… It looked like a military uniform for women, but it was the trend of the era. The fashions began to make changes after Hitler invaded Poland in 1939. This event set the tone for what would happen for a decade to come. Since fashion trends were following social trends, and the major events of the world, and it’s economy, World War 11 made it necessary for there to be changes in fashions and designs of women’s clothing.

On December 7, 1941, Pearl Harbor was bombed, and by this time high styles in fashions around the world had taken a back seat. The whole world was at war, and fashion trends were at the rear of the minds of trend setters. It may be difficult to visualize how the impact of war would affect the daily lives of women, but it did, and it put fashion at the fore front of problematic situations. It did not take designers and manufacturers to get back into the fashion trend after the war. Women were again anxious to see what fabrics would be used, and how they wore going to bounce back from the military style dresses. Fashions continue to change, constantly, and with no fabric shortage.

Don Ressler – A Fashion Entrepreneur

Update 1/31/2017: Entrepreneur covered Don Ressler and Kate Hudson’s new partnership on Fabletics. The article outlines why they created the company, and what they hope to achieve going forward through wearable active technology and clothing. Read the full post here:

Don Ressler is an accomplished entrepreneur and a successful businessman. Ressler is well known for his recognition in finding the company JustFab. He has a talent and passion for recognizing current fashion trends, how to grow businesses and develop industry leading brands. He is the backbone behind many successful startups including intelligent beauty, JustFab, and Alena Media. He is also regarded as a successful business guru due to his early internet career when he worked as an internet consultant mentoring companies to take advantage of the online marketplaces. Don Ressler generated more than over $1 billion in sales due to which he is also regarded as a brand-building expert. He also founded which was one of his early companies; this was later attained by Intermix Media in 2001, where he assigned himself a new role of spread heading online marketing and brand building for the fast growing company. Later in 2005 Intermix Media was bought by News Corp for more than $650 million.

In 2006, he teamed up with Adam Goldenberg and has since launched three efficacious online businesses together in the field of beauty, fashion, and health. Don Ressler has always taken a keen interest in the fashion industry and follows the latest trends of style and fashion trends which are a key factor in success for his business.

Read more: JustFab raises $85M at what sources say is a $1B valuation

Don Ressler is also the co-CEO of JustFab. JustFab is an online fashion retailer that offers a variety of shoes, handbags, jewelry. The company is based on an online shopping experience that provides a fun, energetic, engaging and a highly social experience. This was a largely untapped opportunity and Don Ressler along with his partner Adam Goldenberg capitalized on and this allowed them to further expand their services. JustFab provides its customers very personalized shopping experiences according to the member’s specific fashion preferences. JustFab before its inauguration received around $33 million in funding mostly from US venture capital firm Matrix Partners in 2011. Later in 2012, the company also received additional $76 million from different companies including Matrix Partners, Intelligent Beauty, and Technology Crossover Ventures on Instagram. This allowed JustFab to increase its market range and expand its business operation to international destinations including Canada, Germany, and The United Kingdom. With Don Ressler and Adam Goldenberg hard work and commitment to make it a success, JustFab has now millions worth customer base all around the world and millions in revenue, generating a huge profit.


Fabletics Garners Positive Reviews Every Day

Fabletics garners lovely reviews all the time, and the reviews speak to what a nice company they are to shop with. A woman looking for better clothing options will find herself swamped with nice clothes on the Fabletics website, and they often write reviews of the brand the moment they get the chance. This article explains why positive reviews from Trust Pilot say quite a bit about the burgeoning brand from Kate Hudson.


#1: What Is Fabletics?


Kate Hudson started Fabletics with an idea about dressing the modern woman. Women are busier than ever, and they are searching for clothes that will make them feel good about their bodies even if they are throwing their clothes on in moments. These woman need something simple and beautiful. Their style is determined by their clothes, and Fabletics plays into every woman’s need better clothes at a fine price from the right place.


#2: Subscription Services Help Women Shop


The subscription services help women shop as they see their clothes show up in the mail without a thought. Boxes from Fabletics offer women a lovely style that looks like it came from the pages of a spread done by Kate Hudson herself. Clothes in the catalog from Fabletics are cut and sewn to ensure women have a slimmer figure, and women may wear the clothes to any location they please.


#3: What Is The Fabletics Style?


Fabletics is a versatile brand that sends most women to the gym. The brand offers casual clothing for every day that is known as athleisure. The trend known as athleisure is honored every day on the Fabletics website, and women see the style honored in their commercials. Kate Hudson stars in her own commercials as she highlights the purpose of her brand. She works out in her own clothing, walks the town in her own clothing and raises her family in her own clothing line. Every woman in America may do just as Kate has, and they will see their lives become far more exciting as they feel better about their bodies.


The beautiful reviews left by thankful women on Krazy Coupon Lady show how beloved the brand is. Women are quite happy to feel better about their bodies, and every customer receives beautiful clothes in packages made for their personal needs. The brand will expand to brick and mortar stores soon, and their expansions brings yet more women the confidence they deserve.

Win a surprise for your squad! Post pictures of you and your squad using #FableticsSquad & #Contest in the caption for a chance to win the ultimate squad surprise 🎉💪🏽👯👯 US only. 1 winner and up to 4 friends will be chosen and notified via DM every Tuesday. See official rules ➡️

A photo posted by @fabletics on

Fabletics Brings Style To Men

There is a long held stereotype about men. The stereotypical view about men when it comes to fashion on is that they are not as creative. For one thing, men are said to not care that much about style. Also, even when they do think about style, it is often the same type of look. For one thing, a lot of stores that sell men’s clothing tend to offer the exact same types of clothes. One can only imagine how limited the athletic area of clothing is for men. Fabletics has seen the market for men’s athletic fashion and has decided that they want to expand their services to this market.

Read more: @fabletics

Fabletics has opened up a new line for men called FL2. Men can enjoy some of the similar types of fashion when it comes to active wear. Men will be able to find clothing that not only fits them well, but brings out some of their best features. This is part of being all inclusive. After all, there are men that do care about style. While a lot of women get to choose from plenty of different pieces of clothing in order to influence their feelings, men should also be allowed the same opportunity.

Like women, when men find something that is great looking and unique to them, they will feel good about themselves. Men are also happy with finding some rare pieces of clothing that they can enjoy. Not only does Fabletics offer men the chance to wear the types of clothes that will make them feel confident, but also gain them some compliments from other people. One of the reasons that Fabletics opening a men’s line is a good move is that more men are beginning to pay more attention to fashion. They are starting to see the benefits of dressing well.


Kate Hudson’s Fabletics To Open Several New Retail Stores

What started out as an online subscription service startup by “Almost Famous” actress Kate Hudson has turned into a $250 million brand, and the business mogul is now looking to expand her business beyond the world of online retail by opening up to 100 brick-and-mortar stores worldwide on Hudson has proven herself as an expert in the retail world, capitalizing on the “athleisure” trend to create a multi-million dollar success story.

It was only three years ago that Hudson developed Fabletics with its parent company, Techstyle. Hudson knew that the “athleisure” trend, a trend in which women wear athletic gear as everyday wear, was growing, and developed her company around this new style. Her online retail brand, Fabletics, allows customers to pay $49.95 per month to have athletic gear directly shipped to their door.

Hudson put an emphasis on social engagement and customer interaction, resulting in a company with over one million subscribers. Due to the success of the company, Kate Hudson has since expanded, opening up several brick-and-mortar stores in which to sell the Fabletics’ trend-setting athletic apparel.

Read more: Fabletics, a fashion company combining ground-breaking marketing with a trendy product

The first store, which opened in September of 2015, is located in Woodland Hills at The Village at Westfield Topanga in Canoga Park, CA. Shortly after the launch of the first store, five more locations opened up in various cities and towns spread across the country.

Many have questioned the Fabletics’ decision to open brick-and-mortar stores in a retail world that is ruled by e-commerce. With so much revenue in online sales, some wondered why Hudson would invest in physical store locations. As it turns out, according to data released by the Goldman Sachs 2016 DotCommerce report, 50% of retail sales still take place in brick-and-mortar stores, meaning that physical retail is still an incredibly lucrative next step for any online business.

The risk has paid off. The new stores are all reporting large amounts of revenue, and the online subscription service is thriving more than ever. According to Hudson and her parent company, Techstyle, Fabletics is aiming to open up 100 new stores within the next three to five years, as the “athleisure” trend is clearly going nowhere.


Don Ressler and Adam Goldenberg Start JustFab

Don Ressler and Adam Goldenberg are the co-founders of JustFab. The two friends know how to spot new trends and grow big businesses. They have developed some of the leading brands in the fashion industry. The businessmen do their business with a lot of passion and fun, a combination that is not found in the industry.

Adam Goldenberg is an expert in business. He started his first company when he was fifteen years old. The institution was known as Game Alliance, and he decided to sell it after three years to Intermix Media. Adam also abandoned his education and joined Intermix Media where he was appointed to work as the Vice President of Strategic Planning. Before he could turn twenty, Adam was already the Chief Operating Officer of the company. He was also recognized as the youngest COO who was working for a publicly traded organization.

Don Ressler met Adam at Intermix Media. Ressler was also an entrepreneur, and he was a brand building expert who had his own company known as Ressler sold the company to Intermix in 2001. The sale enabled him to generate more than one billion dollars. He also raised one hundred million dollars in capital for several internet companies.

Read more: JustFab wants to be the next H&M

Ressler and Adam become friends, and they decided to sell Intermix to the News Corporation. However, the new owners of the company did not manage the company well, and its sales dropped significantly. The two friends were quick to start another business. They first formed an e-commerce platform known as Intelligent Beauty on Forbes. The company did quite well, and it enabled the two businessmen to start other health and beauty brands. Most of their brands did well in the market, and this encouraged the entrepreneurs to start a new personalized shopping experience for their clients. The new form of business would merge edge cutting fashion and social interaction, and all of this could be done at a very affordable price.

This was an untapped business opportunity, and two businessmen worked hard to ensure that it was successful. They realized that for the fashion industry to be profitable online, it had to be to engaging, fun and highly social. Don Ressler and Adam Goldenberg were also forced to hire styling experts, designers, and other professionals to make sure that the venture was successful. At the end of the day, they came up with an affordable and attractive subscription model known as JustFab. Members of the social community receive a selection of accessories, shoes, and handbags every month at only $39.95. The products are tailored according to the taste of the members.


Active Wear is Fabletics

Affordable, unique, and personalized women’s sportswear is what you get each and every time you make a purchase with Fabletics. Fabletics provides women of all shapes and sizes with trendy sportswear and chic accessories for any lifestyle or personality style. Styles and choices are uniquely determined based on personal style and preferences chosen by the customers. Fabletics is where fashion meets comfort and it all comes together in an affordable package delivered straight to your footstep. It really is that simple!

This innovative company was founded by Adam Goldenberg and Don Ressler along with the beautiful and inspirational Kate Hudson in July of 2013. Kate Hudson exemplifies beauty, comfort, and the ease of style in her effortless appearance on Twitter. She encourages fitness and fashion through her own lifestyle choices.

Read more: The Only Fabletics Review You Need to Read

Fabletics is a leader in athletic fashion, but don’t be fooled because it doesn’t end with women’s active wear. Revolutionizing women’s athletic clothing was just the beginning, as Fabletics created FL2 with Kate Hudson’s brother, Oliver Hudson, in June 2015. FL2 is the men’s fashion line of active wear that provides men with those comfortable, fashionable and trendy choices. The styles at Fabletics don’t end with active wear. The fashion line on extended its selection by including dresses and swimsuits in March of 2016. Fabletics doesn’t show signs of stopping. The founders are determined to keep pushing the limits of fashion with new trends and styles.

Initially, Fabletics items were solely purchased online through a membership of $49.95 per month. Members are sent the exclusive choices that match their preferences and have the option of buying or skipping a month. When skipping a month, members avoid the monthly charge. Purchasing options changed in September of 2015, when Fabletics opened retail stores in malls in New Jersey, Columbia, and many more. The revolutionizing of active wear has just begun with Fabletics as the founders are always seeking new ways to change the fashion industry.

Tim Gunn Wants to Resize the Market

It’s no surprise that the fashion industry lacks diversity, especially in sizing. Most designer labels only produce garments up to a size 12, which makes no sense considering that the average American woman is between sizes 14 and 18. Even fashion icon Tim Gunn is sick of seeing the majority of women excluded from fashion.

In a recent article, Gunn elaborated on his observations. As a mentor on Project Runway and prominent figure behind the scenes of many designer shows, he has seen a lot of the problems firsthand. For instance, Gunn has said that the yearly ‘real women’ challenge on Project Runway brings groans from the contestants – this challenge is based on creating a garment for a non-model, meant to represent the average woman.

Even when a plus sized collection took home the win on the latest season of Project Runway, Gunn felt it wasn’t enough, saying “I said they should be clothes all women want to wear. I wouldn’t dream of letting any woman, whether she’s a size 6 or a 16, wear them. A nod toward inclusiveness is not enough.” The problem is made more apparent, when considering that even plus sized actresses have to have gowns specially made for them. Celebrities are usually as fashionable as they can stand to be, and yet a gap in the market is making that difficult for even the famous.

When you consider that retailers like ModCloth and Eloquii have seen their profits grow after introducing a larger range of plus sized clothing, Gunn’s confusion with the industry makes sense. He does admit, however, that it’s not as simple as scaling up the garments. Everything would need to be to reconsidered to flatter the women, he says, but it’s a task that’s worth doing.

One of fashion’s most recognizable names is calling out to designers, even using his signature catch phrase ‘designers, make it work’ to call attention to the issue. Tim Gunn says “I profoundly believe that women of every size can look good. But they must be given choices.”